Companies are always looking for
the best way to track, monitor, or even just collect data about their media
efforts. Well with the changing in times and better computer software being
developed every year, now companies can pay to have it done for them. Companies
like BurrellesLuce, CISION, and VOCUS are the ones that I’ll share with you
today.
To start with BurrellesLuce is a company
that creates produces that help Public Relations firms with media outreach, media
monitoring, and media reporting. Companies
pay to have all of the following programing.
BurrellesLuce gives companies the tools to have Media Outreach which is
all about properly targeting and engaging the right people. Also, the tools for
Media Monitoring
that provides fast, reliable, easy to read monitor data from online, print, broadcast,
and social platforms that matter most to the firm. Plus, BurrelesLuce gives companies tools that
do Media Reporting with
qualitative, qualities, or holistic measurements to help you understand the
impact of the company’s media relations efforts.
The monthly cost for BurrellesLucs software
is available if you call 1-800-368-8070 or a company can sign up for a BurrellesLuce Media
Measurement Pricing Request at http://www.burrellesluce.com/form/measurementpricing.
CISION is a company that provides
award-winning PR and Marketing campaign management software. This software gives
a company all the tools they need to plan and execute campaigns, monitor
coverage and maximize results. The software helps with Media Database, Press
Release Distribution, Media Monitoring, Media Analysis, and content Marketing.
The price to use CISION states at 4,500
witch gives you access to the Media Database, editorial content and connections,
and pitch ideas form journalists. If you want to add on media monitoring the
cost jumps to 7,000. That also allows you track and publish 5,000 articles a
month. The 4,500 package is called the solo package and the 7,000 dollars is a
Team package.
Vocus is computer software for Media
Marketing. This Company does everything from monitoring to tracking to even
giving company suggestions on how to go about a campaign project. They offer
hands on training so companies can guarantee they are exhausting the programs ability for the companies
use.
The pricing on VOCUS Software is
300 to 2,500 a month. They have different packages to meet different needs. The Basic Package is 300 dollars a month and a
company gets one user, 2 News Releases per month, 2,500 email subscribers,
Publicity Alerts, and kick-Off Consulting. At the high end, a company would pay
2,500 per month and get unlimited users and 5 brand profiles, Mobile marketing,
20 News Releases per month, 50,000 email subscribers, 8 hours a month with a
dedicated consultant, and 24 hour support.
To find out more information on pricing please go to VOCUS’s price page.
All these companies offer great
computer software for any size business with reasonable pricing. If the company
just does PR the use BurrellesLuce to help with all you PR needs within social
media platforms. If the company is only marketing then use VOCUS’s software to
help track your marketing efforts. The best thing to do the company needs to
monitor marketing and PR use CISION that can help track both.
