Media Monitoring Software.

Companies are always looking for the best way to track, monitor, or even just collect data about their media efforts. Well with the changing in times and better computer software being developed every year, now companies can pay to have it done for them. Companies like BurrellesLuce, CISION, and VOCUS are the ones that I’ll share with you today.

BurrellesLuce

To start with BurrellesLuce is a company that creates produces that help Public Relations firms with media outreach, media monitoring, and media reporting.  Companies pay to have all of the following programing.  BurrellesLuce gives companies the tools to have Media Outreach which is all about properly targeting and engaging the right people. Also, the tools for Media Monitoring that provides fast, reliable, easy to read monitor data from online, print, broadcast, and social platforms that matter most to the firm.  Plus, BurrelesLuce gives companies tools that do Media Reporting with qualitative, qualities, or holistic measurements to help you understand the impact of the company’s media relations efforts.  

The monthly cost for BurrellesLucs software is available if you call 1-800-368-8070 or a company  can sign up for a BurrellesLuce Media Measurement Pricing Request at http://www.burrellesluce.com/form/measurementpricing.

CISION

CISION is a company that provides award-winning PR and Marketing campaign management software. This software gives a company all the tools they need to plan and execute campaigns, monitor coverage and maximize results. The software helps with Media Database, Press Release Distribution, Media Monitoring, Media Analysis, and content Marketing.

The price to use CISION states at 4,500 witch gives you access to the Media Database, editorial content and connections, and pitch ideas form journalists. If you want to add on media monitoring the cost jumps to 7,000. That also allows you track and publish 5,000 articles a month. The 4,500 package is called the solo package and the 7,000 dollars is a Team package.  

VOCUS

Vocus is computer software for Media Marketing. This Company does everything from monitoring to tracking to even giving company suggestions on how to go about a campaign project. They offer hands on training so companies can guarantee they are exhausting the programs ability for the companies use.

The pricing on VOCUS Software is 300 to 2,500 a month. They have different packages to meet different needs.  The Basic Package is 300 dollars a month and a company gets one user, 2 News Releases per month, 2,500 email subscribers, Publicity Alerts, and kick-Off Consulting. At the high end, a company would pay 2,500 per month and get unlimited users and 5 brand profiles, Mobile marketing, 20 News Releases per month, 50,000 email subscribers, 8 hours a month with a dedicated consultant, and 24 hour support.  To find out more information on pricing please go to VOCUS’s price page.  

All these companies offer great computer software for any size business with reasonable pricing. If the company just does PR the use BurrellesLuce to help with all you PR needs within social media platforms. If the company is only marketing then use VOCUS’s software to help track your marketing efforts. The best thing to do the company needs to monitor marketing and PR use CISION that can help track both.